The article is interesting (though not surprising), but the most striking thing is this extraordinary statement: “The only two essential parties in the reading experience, Amazon executives are fond of saying, are the reader and the author. Middlemen like I.P.G. – one of Amazon’s three ‘distributors of the year’ in 2008 – are seen as dinosaurs in this framework.”
You do have to wonder about a corporation which promotes that kind of slogan, a slogan which clearly says that Amazon itself (which is, after all, neither reader nor writer) is unnecessary. What next? Will 20th Century Fox start trying to get people to stay home and listen to the radio?